As a leader in online survey software, Mineful helps you use marketing technology to make better decisions for your business. We have the software, the services, and the people to help you keep your current customers and attract new ones.
Mineful Software — Market Research Results in Real Time
Our online survey software lets you see how well your business processes are working and how they can be changed to do a better job of meeting your customers’ needs. Once you decide on a change, our software helps you monitor your initiative to see if it is achieving the intended results.
This process works smoothly with a minimum of effort and expense. It’s easy to customize your data gathering and analysis to gain the specific business intelligence you need to make more informed decisions. You don’t need to hire expensive market research consultants and wait for their reports. You can conduct your own analysis in real time and put your findings to work right away.
In simple terms, Mineful lets you do more with less. Since it is a web-based tool, you can skip the expense of installing, maintaining, and updating someone else’s software. Mineful’s well-designed interface is intuitive and easy to use. You can try it out for free before you subscribe.
Mineful makes the power of marketing technology available throughout your business. You can set different permissions for different users. It’s easy for users to collaborate and share the results of their analyses. Users can choose from a variety of powerful analytics, such as frequency distributions, cross tabs, and correlations. Reports are available in real time, so it’s easy to keep in touch with what customers are thinking.
Keeping in touch with people — maintaining relationships — is what surveys are all about. Improving customer relationships is the key to improving business performance.
Mineful Services — A Tech Savvy Team Working for You
Market research consultants can be prohibitively expensive, especially for small and mid-sized businesses. And too often they take a one-size-fits-all approach that doesn’t respond to your particular needs. Large companies can afford to hire tech-savvy employees to gather and analyze survey results, but for most businesses this is just not feasible.
Mineful offers a powerful and affordable alternative to hiring outside consultants or additional staff. For the cost of less than one employee, we can provide you with the technology and analytics you need to keep in touch with what your customers want and need. Our Strategic and Analytical Services team can help you define, develop, or redesign a successful program quickly and economically. We take a simple but effective approach to this task: set clear objectives up front, design a program to meet these objectives, and then test and learn.
Mineful People — Smart, Dedicated, and Experienced Professionals
Our staff have many years of experience in statistics, survey methods, and market research, enabling us to tackle even the most complex projects in marketing technology. We not only perform advanced analytics, but we communicate the results in an understandable, visually effective way. Our worldwide customer base includes Allstate, the American Society of Clinical Pathologists, KWT, MediaBank, and the Chicago public schools.
We have the resources — the software, the services, and the people — to help you keep in touch with your customers and gain a greater understanding of their wants needs.
About This Blog
Devoted to helping you do effective online surveys and market research. You will find valuable advice and information; discover how Mineful can help you learn what your customers do, want, need, and value.
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